We started our journey in 2018 with one mission: to create something bigger than a fashion brand. Something beautiful, raw and uncompromising. Something that commits to making a positive impact on the world.

Our thoughts turned immediately to the gorilla. This fascinating, gentle and quietly charismatic creature represents the three guiding values at the heart of everything we do: strength, love and loyalty.

That Gorilla Brand embraces these principles in a unique clothing collection that always values quality and design over profit, and never forgets the importance of giving back.

Strength We will use our platform to support creativity and lift up the voices of our community with our powerful designs.
Love We are driven by love and we love what we do. That Gorilla Brand is inclusive: For anyone, everyone, everywhere, always.
Loyalty Loyalty is at the heart of everything we do. Not only do we stay loyal to our customers by always putting quality above profit, but we show our loyalty to the gorilla, our inspiration.

That Gorilla Brand is proud to honour the animal that inspires us by supporting The Gorilla Organization, a charity that works tirelessly to protect this great ape and its habitat. While we always donate €2 from every item we sell, each season we will also nominate one exclusive piece from our women’s, men’s and kids’ collections and give 100% of the profits from these pieces directly to this amazing cause.